Author Publicity

Promoting your book can seem like a daunting task. But it doesn’t have to be. I am passionate about helping authors find their audience.

Having worked in media for 30 years, I have extensive knowledge of the media landscape. I have worked in Australian television as a news and programs producer, reporter, and news presenter. I have also hosted and facilitated events as an MC and moderator across Asia-Pacific. I regularly media train and present corporate video/commercials. I had my own entertainment blog for nine years and have long written for other major websites, newspapers, and magazines. In 2020, I published my memoir China Blonde and subsequently managed my own publicity from television to radio, newspaper, podcasts, blogs, social media, and various events, which you can see here.  

I now manage media relations for other authors and have many successful media campaigns under my belt, including for renowned philosopher and philanthropist Peter Singer and his book and organisation of the same name, The Life You Can Save., crime author Don Winslow (New York Times/international bestseller), as well as acclaimed wildlife photographer Jan Latta and her memoir Doing it My Way and distinguished television producer and author of Secrets Beyond the Screen, Anita Jacoby.

When it comes to publicity for my authors, I don’t follow a predictable formula. Instead I think laterally and create an individual media strategy tailored to each author and their book to achieve the best results.

With a long-term view, I pride myself on continually pushing for the right opportunity and commit to promoting my client’s books as if they are my own.


How I can work with you:

  • Create a captivating media release for you and your story.

  • Pitch to the media on your behalf, including:

    Online websites, blogs, podcasts, magazines, newspapers, radio & television, with tailored pitches for each, in the lead up to and after publication.

  • Help you, the author, craft and edit interesting and attention-grabbing articles to pitch successfully to the media.

  • Set up your author social media accounts (Facebook/Instagram/Twitter/Goodread) if required and/or advise on content.

  • Secure you author talks at libraries and writers’ festivals.

  • Advise and help you to establish yourself as a thought leader and gain opportunities on the speaking circuit.

  • Provide you with media training if required.

  • Packages can be tailored to meet your specific needs, including an ongoing retainer package.

  • Nicole can be engaged separately for media releases, pitching, media training and content writing.


Examples of media I’ve secured:

(Click to view)


Campaigns I’ve worked on.